Category Archive for: Communication

Elements of Mass Communication

The basic model of communication also applies to mass communication. A sender uses a channel to reach receivers, which prompts feedback to the sender, The main difference between mass communication and the inter-personal model Is, of course, the matter of multiple receivers. Sometimes they receive simultaneously, immediately, as in network television; other times they receive individually over longer periods as…

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The mass media are newspapers, magazines, books, radio, film. and television and its related technologies. They are generally divided into print media and electronic media. The print media re older, having developed over the last 500 years, while the electronic media are products of the twentieth century. What do the mass media do in society? They give us baseball scores and tell…

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