Category Archive for: Public Relations

PR Administration and Services

The majority of PR practitioners are employed on the full time staff pf organisations, and a very large number of these are with non-commercial organisations such as central and local Government, voluntary bodies, social services and educational establishments. An increasing number of industrial and commercial companies are engaging their own PR personnel, & me times these PR practitioners are concerned…

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News Conferences Receptions and Facility Visits

A news (or press) conference is an informal assembly, perhaps called at short notice, so that a statement may be given to reporters and questions answered. A news (or press) reception is a more formal and organised occasion when there is a programme of activities such as demonstrations, speeches and perhaps the showing of a documentary film supported by hospitality…

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Photographs and Photo Captions

Editors frequently complain about the quality of photographs issued for PR purposes, The chief complaints help to provide a check list of editorial photographic requirements: 1. Pictures should be suitable for publication in the journal to which they are sent. The Financial Times does not want dolly birds nor straight product shots. Trade magazines want interesting newsy pictures, not typical…

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Feature Articles

Feature Articles Another form of press work, (Feature Articles) often of lasting value, is the exclusive signed feature article which may be produced by a staff writer to whom facilities have been provided, or written by a PR practitioner, If written by the PRO or PR consultant articles should not be produced speculatively, Feature Articles The idea should be…

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How to Write a News Release

First, collect all the relevant facts-try to prevent the editor’s having to ring up for important details which are not in the story-and then check them to make sure that they are absolutely correct, The onus is on the writer to make sure that he issues nothing that is incorrect, Unlike the media he has the time and the opportunity…

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Training and Professionalism

There are no legal constraints anywhere in the world to prevent anyone from claiming to be a public relations expert, From time to time some public relations leaders have advocated licensing for their field, but most appear vehement in opposing such intrusion of government into their profession, Professional societies serving the public relations field exist in many countries of the world…

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Public Relations

Information activities and policies by which corporations and other organizations seek to create Attitudes favourable to themselves and their work and to counter adverse attitudes Public relations may be administered by an in house department or by special public relations agencies or counsellor engaged for the purpose The term public relations is used at some corporations to cover all kinds of informational activities…

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