Messages exchanged among operators of computer terminals through a network linked by telephone circuits. Electronic publishing: Delivery of a newspaper’s content on the television creen rather than on newsprint text: Textbook produced for use in elementary or secondary schoIs Encoder: The communicator, who prepares a message (symbols) to be sent through a communication channel to a recipient ‘(the decoder External publication:…

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Many words and phrases have special meanings in mass communications. This guide will help students understand more fully a number of the expressions, words, and concepts. Account executive: The key person providing liaison between an advertising agency, or a public relations firm, and a client. Actuality: A brief on-the-scene report, live or on tape, inserted into a radio news programmer. Advertising: Any…

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