Messages exchanged among operators of computer terminals through a network linked by telephone circuits.
Electronic publishing: Delivery of a newspaper’s content on the television creen rather than on newsprint
text: Textbook produced for use in elementary or secondary schoIs
Encoder: The communicator, who prepares a message (symbols) to be sent through a communication channel to a recipient ‘(the decoder
External publication: Magazine, newspaper, and so forth, produced mainly for the publics served by a company or institution.
Fiber optics: Transmission of signals through highly transparent strands of extremely thin -glass, instead of by wire
Field study: A research study in which independent and dependent variables are related and hypotheses tested in an effort to establish causal relationships
Paleography: A method of en rs paper printing employing a new inking system that largely eliminates the runoff of ink the reader’s hands
Frame of reference: A person’s knowledge, based upon his or her own life experience. (See Stored experience)
Free press, fair trial: A balancing concept developed out of concerns for the right of an accused to a fair trial and the right of the press to access to information about a criminal proceeding .
Freebie: A gratuity offered to a newsperson in hope of obtaining publicity or better treatment in the media than otherwise might be accorded.
lFreelance writer: A person who earns all or portion of income by writing articles for publication.
Gatekeeping: Selection or rejection of a news item or other materials by a media editor or manager.
Graphics: The use of lines and figures to display data, as opposed to the use of printed charcters.
Halftone: An engraving produced by photographing a picture through a screen onto a metal plate so that small dots of varying size will display lights and shadows when printed. The smaller and more distant the dots, the whiter the image.
“Hammockin g” a show: Placing a new network programme between two proven shows in prime-time schedule.
Hardcore pornograph y: Materials designed to arouse a person sexually and graphically depicting actual intercourse.
Differentiated from softcore pornography, in which sexual intercourse rs simulated.
Hardware: A computer and its auxiliary equipment, as distinguished from software. (See softuiare.)
Holography: The projection of a three dimensional j, image of an object by laser beams.
Hype: Promotional efforts for personalities, entertainment events, and other activities. Used as both noun and verb. (See also Press gentry.)
Microscope: Electronic television tube invented by Dr Vladimir Zworykin in 1925. A “breakthrough” development.
Image processing: Enlarging, enhancing or otherwise transforming a representation on a computer screen.
Industrial aduertising: That employed by producers of industrial goods to sell their products to other industries.
Infomercial: A commercial on cable television, running several minutes, in which the emphasis is on information instead of hard selling
Information overload: The mass of information in general circulation from which individuals must select material that hepls and pleases them.
Institutional public relations: The efforts of a nonprofit organization, such as a charitable group, to establish mutually beneficial relationships with its various publics.
Intercultural communication: Transmission of values across national borders, often through films and television programmes.
Intern: A student emplyed temporarily by a media organization to obtain work experience.
Internal pu.blication: Magazine, newspaper, and so on, produced mainly for employees of a company or institution.
International communication: Transmission of information, ideal’, and attitudes across national borders.
Interpersonal communication: Transmission of information, ideas, and attitudes by directing a message to one or more of an individual’s senses of sight, sound, touch, taste, or smell.
Interpretive reporting: A reporting style, beginning in the 19308, growing out of the need to provide background in coverage of breaking news of government, science, labour, agriculture, education, and other complex fields.
Intrapersonal communication: The communication transaction that takes place within an individual — “talking to oneself. ” Investigative reporting: Searching below the surface of ordinary news in an effort ot discover information of social value that otherwise might not be revealed.
Jamming: Deliberately interfering with the reception of radio communication .
Journalism: The occupation in which news is reported and interprotntion and opinions based on the news are given.
Kid oid: Slang description of videotapes designed for v ewing by children .
Kinetoscope: A four foot box in which a motion picture could be shown. Its invention by Thomas A. Edison and his assistants in 1889 laid the foundation for the motion picture industry.
Laser: Intense beam of light energy created when solid, liquid, gns, plnsma molecules are excited by electr’icity, heat, or other means. From the descriptive phrase might (a)mplification by (sJtimulated (e)mission of (rJadiation. Laser disc recording: See Compact disc.
Libel: Mainly printed or written defamatory material.(See Defamation.) Libertarian theory: Free access by all segments of society to a free marketplace of ideas.
Lithography: See Offset printing. Low-power television (LPTV): Transmission by a television station whose authorized power is sufficient only to reach homes in a IS·mile or so radius.
Marriage mail: Several advertising circulars combined” into a package for distribution by third class mail in competition with ne~sapper advertising.
Mass communication: The process of transmitting information, ideas and attitudes to relative large, heterogeneous, and anonymous audiences through media developed for that purpose.
Mass communications: The multitude of messages that are transmitted, most often through the mass media, to large, heterogeneous, and anonymous audiences. Frequently used as a synonym for mass media.
Mass-market paperback: Paper bound book sold mainly through newsstands and chain retail stores. Media system: Patterned methods of distributing information within a nation in oral and mediated form.
Media voices: Those of all separate ownership of media seen, heard, and read in a community .