Install Television was introduced in Pakistan to promote an enlightened awareness of the world as well 88 to foster a consciousness of Pakistan’s own heritage, the social and economic growth of the country and to provide inspiration and guidance for progress and prosperity. Television was considered necessary also
for bringing about a genuine revolution in the social and cultural life of the masses, apart from its role as an instrument and most effective medium of education, entertainment and information.
In October 1963, it was decided to establish a generalpurpose television service with the participation of private capital and under the general supervision of the Government of Pakistan.
The first step towards the introduction of television was taken when the Government of Pakistan signed an agreement with the Nippon Electric Company of Japan, allowing it to operate two pilot stations in Pakistan. The first of these wen: on air in Lahore on November 26, 1964, and so, an era of the electronic medium of mass communication arrived.
On the completion of the experimental phase, a private limited company called Television Promoters Ltd. WaRset up in 1965.
This Company was later converted into a public limited company in May 1967, when the Pakistan Television Corporation came into being.
Ambitious plans were chalked out for the development of television from the inception and a good many of these goals have been reaHsed. Talent in the country has been sought out, nurtured, encouraged and developed. A great number of skilled and. technical hands, producers and allied personnel were reqiiired. The need has been fully. met from within the country.
With modest beginnings, PrV quickly progressed to become an established TV network and was recognized as one of the leading
TV organizations in South and South East Asia.
Today, Television has a national network covering the five main programme producing and transmitting Centres at Karachi, Lahore, Islamabad, Quetta and Peshawar. These are linked with 28 high-powered rebroadcast stations. The Telephone and Telegraph Department of the Government of Pakistan has established a microwave link connecting all these five Centres and their rebroadcast stations to form the PTV hook-up, known as the national network. Nowadays PrV II is working too.
The coverage now extends to about 86.33 per cent of the total population and is viewed by people in all the four provinces of the country. Millions more are expected to be brought under the viewing range with the establishment of more rebroadcast stations.
The area under the umbrella of TV signals had steadily risen from 8,029 sq. km in 1964 to approximately 295,906 sq. km. in 1989. The PrY signal also covers some parts of Azad Kashmir. The total estimated TV set count now stands at more than 1.5 million, with an average viewership of about 8 persons per set. The viewership is higher in semi-urban and rural areas, as also on special occasions including live transmissions via satellite and telecast of sport events.
The national network carries most of these telecasts while individual Centres put on air programmes of regional interest. Transmissions via satellite, which commenced as early as 1972, are now a regular feature and cover important international events, including sports of interest to the viewers in the country. Colour television came to Pakistan in 1976, and has added immeasurably to the viewing pleasure of the masses. The sophistication and artistry of PrY productions also stood to gain froIll the introduction of colour. The PrV productions have entered in international competitions since 1971 and many of them have won awards.
PrV has also instituted the PrY Annual Awards to acknowledge and honour excellence in various professions concerned with television. PrV Awards were first introduced in 1980 and have since been an incentive and encouragement to healthy competition and increasingly better standards of production and performance among TV professionals.
From I\S early as October 1975, educational telecasts have been on air on the national network. The foundations of the educational television have been firmly laid. With the increased availability of resources, still greater development in the field of educational television will be on the cards .
A regular morning transmission has commenced since January 1988. Special short programmes are telecast in the morning. It is planned to extend the transmission.
At present, the daily telecast time is 7 hours throughout the week. There is, in addition, a regular morning transmission. The telecast is divided into units of programme hours in which time slots of 6, 10, 16, 25, or 50 minutes are provided for in various combinations. Programmes are generally made to conform to these durations, though exceptional items ~ special coverage may be longer. In principle, in an hour of telecast, there is on the average, some 50 minutes of programme material, interspaced with 10 minutes of commercial and presentation items including programme promotion and religious and other motivational substance.
During the early years of’ PI’V, a Central Training Institute was set up for the training of programme producers and engineering’ personnel. This Institute has been elevated to a fullfledged PI’V Academy, imparting training to television personnel in all fields — news, engineering, management, finance, current affairs, programme production etc.
.Though public service is the basic principle underlying programme planning, PTV also makes available commercial time to advertisers on very reasonable terms to help promote national trade and industry. For the benefit of advertisers, a central sales office has been established at Karachi with regional sales offices at Lahore, Rawalpindi, Quetta, Peshawar, Faisalabad, Hyderabad, Multan and Gujranwala, for handling bookings of commercial time and sponsorships of programmes.
PTV has been exporting a good number of its programmes and has thus served as an ambassador of Pakistani culture abroad .
Development, with PTV, is a way of life. Over the past 25 years, it has developed in all spheres, gradually and surely. It is PTV’s earnest endeavour to provide inspiration to the nation and he I}:) in the process of dissemination of Islamic values and nationbuilding activities besides meaningful programmes even in the context of entertainment programmes. People’. Television Network Another TV channel namely, People’s Television Network (PI’N), started its telecasts from Islamabad in May and from Karachi in August, 1990. The Pl’N also plans to establish such television stations in other major cities of the country. It is giving out foreign as well as national programmes